Our Team

Portrait of Founder Geoff Habicht

Geoff Habicht

Geoff Habicht is a seasoned entrepreneur, investor, speaker, and writer with expertise in leadership, company culture, manufacturing, and retail.

As the President & Co-Founder of Mi-One® Brands,based in Phoenix, Arizona, he oversees the design, manufacturing, and distribution of premium vaporizer products globally, achieving consistent growth and recognition, including being ranked on the INC5000 list for 7 years and earning the #1 Top Workplace in Arizona in 2023.

Previously, Geoff founded and led ForzaStone®, an innovative building materials company, before selling it in 2013. With over 14 years of experience in leadership roles within multinational corporations like TTI and Newell Rubbermaid, Geoff has mentored hundreds in sales, team development, global expansion, and manufacturing.

He holds a B.S.E in Civil Engineering from Duke University and is driven by his passion for developing new business ideas and global exploration.

Rick Avila

Rick Avila is a dedicated professional with eight years of experience in the nicotine sales industry. Throughout his career, Rick has honed his expertise in sales and customer service, establishing himself as a trusted resource within his field.

However, Rick's passion extends beyond his professional endeavors; he is deeply devoted to his family and finds immense joy in being of service to others.

Known for his compassionate nature and willingness to lend a helping hand, Rick strives to make a positive impact in both his personal and professional spheres.

With a commitment to excellence and a genuine desire to assist others, Rick Avila continues to inspire those around him with his unwavering dedication to serving his community, loved ones and the harm reduction industry.

Portrait of Founder Rick Avila

Char Owen

Char Owen is a seasoned engineer with over 25 years of experience, specializing in harm reduction advocacy for the past 8 years.

As the President of the American Vapor Manufacturers Association, a prominent agency dedicated to harm reduction, she has been at the forefront of advancing safer alternatives.

Over the last 5 years, Char has diligently assisted small and medium-sized companies in navigating the complex process of filing required FDA PMTAs, ensuring compliance and accessibility within the industry.